Even highly competent marketing teams often do not have the necessary know-how to implement a comprehensive digital marketing strategy. The digital marketing agency close this gap by supporting the company with SEA/SEO, display advertising, content creation and social media.
You should consider these aspects when selecting and searching for a marketing agency.There are several reasons to hire a digital marketing agency. Some companies want to completely outsource their digital marketing, while others only want to complement their own team.
No matter what the reason, the digital marketing landscape is constantly changing
That’s why it makes sense to work with a marketing agency to bring online marketing up to date.Find a digital marketing agency: Knowing what you wantBefore you start looking for a digital marketing agency, you should start with yourself.
Draw up a list of requirements for the solutions that need to be found
Distinguish between necessary and nice-to-have requirements from the start. What are the reasons for the must-haves? Search also for experience reports in the net. You can use these in the agency evaluation to better assess potential candidates.Especially in these three digital marketing areas you should fall back on expert know-how: Social media
Social platforms constantly update their feed algorithms, introduce new advertising features and implement new formats.
The demand for quality content is constantly increasing as users adapt to modern functions and thus raise expectations.
Search engine optimization
They are unpredictable and known for changing their rules for positioning the search results without explanation.At its core, digital marketing is about “trial and error”. By far the biggest advantage of a digital marketing agency is that it has already laid the foundations for an advanced digital strategy, for which you would need years yourself.
Online marketing agencies specialize in being up-to-date in the fast-paced digital market. You can’t afford this to the extent that you also have to take care of other communication areas in the company.
Three No-Gos in Choosing the Right Marketing Agency
Your search for the right agency will be easier if you can exclude from the outset those agencies that do not fit under any circumstances. You should definitely take this information seriously.
Everyone has started at some point – especially as an entrepreneur you know this well. Nevertheless, it is important that the agency has proven itself with successful campaigns in order to minimize the risk of mistakes and bad decisions. Your brand doesn’t have to be the guinea pig.
You need an agency that communicates well, and that includes communicating with you. Every agency you consider should respond to your emails and calls in a timely manner, set clear project guidelines, and value regular meetings with customers – if this is difficult when you contact them, then distance yourself.
Questions you should ask yourself when searching for a digital marketing agency:
During the selection process, you need to interview potential agencies. This can be done in person, by phone, Skype or email. Make it easy for yourself by compiling a list of the most important questions:Which KPIs are measured? Measuring KPIs is critical to successful digital marketing campaigns. Make sure the candidate agency uses a proven system to measure a flexible set of KPIs. The best way to see this is to be asked what your marketing goals are. A good agency will want to know your business objectives and help you achieve your KPIs.
How much experience do you have?
What is the professional background of the people who will work with you? How long have they been in business? Study the “About us” page and ask questions if the content is not enough for you.How is reporting handled? How often does the agency report on its progress (monthly, quarterly)? What do these reports look like? Can samples be delivered? How customizable are these reports? You want an agency that reports on progress as often as you like.
The reports that are provided should show the progress of your KPIs and provide actionable recommendations based on the data.What ROI can you expect? What is the expected return on investment (ROI) and how long will it take to achieve it? Ask for forecasts based on your business objectives, but also for case studies.
Predictions are good, evidence is better.Does the agency have a client portfolio and success stories? Can it show you past campaigns that have been successful? Is there customer feedback? Is she willing to provide names and phone numbers of references?